2024 Summer Women’s Clothing Trend Guide: Who is better, ZARA, UR, or PEACEBIRD?
With the arrival of summer, the women's clothing market is ushering in a new round of consumption boom. This article will combine the hot search data of the entire Internet in the past 10 days (as of June 2024) to analyze the popular items and matching trends of the three major fast fashion brands.
1. Comparison of popularity of popular brands
| Brand | search index | Popular items | price range |
|---|---|---|---|
| ZARA | 1,850,000 | Hollow knitted cardigan | 299-599 yuan |
| UR | 1,420,000 | high waist denim shorts | 199-399 yuan |
| Waxwing | 980,000 | Improved national style cheongsam | 499-899 yuan |
2. In-depth analysis of popular items
1.ZARA hollow knitted series: The number of exposures on social media reached 2.3 million times, and the off-white version of the Douyin video has over 100 million views. Pairing suggestions: Wear it with a suspender skirt or high-waisted jeans.
| size | Stock status | User ratings |
|---|---|---|
| S-M | Partially broken code | 4.8/5 |
| L-XL | sufficient | 4.6/5 |
2.UR denim hot pants: Focusing on the "markless waistband" design, Xiaohongshu has more than 50,000 grass-roots notes. Data shows that women aged 25-30 account for 62% of purchases.
3.Peacebird New National Trend: Combining ink printing and three-dimensional tailoring, the Tmall flagship store has sold more than 8,000 pieces per week, making it a popular choice during the graduation season.
3. Consumer preference data
| purchasing factors | Proportion | Focus TOP3 |
|---|---|---|
| Version design | 43% | Slimming effect, breathability, waistline treatment |
| Cost-effectiveness | 35% | Discount strength, fabric durability, matching rate |
| brand tone | 22% | Environmental protection concept, joint series, celebrity style |
4. Forecast of clothing trends
1.dopamine color matching: Search volume for lemon yellow + lavender purple combination increased by 180% week-on-week
2.functional design: Shirts and jackets with SPF become a new internet celebrity item
3.sustainable fashion: Sales of recycled fiber products increased by 67% year-on-year
5. Purchase suggestions
1. ZARA is more suitable for working women who pursue European and American minimalist style. Please note that its size is too large. It is recommended to try it on.
2. UR’s youthful design is more friendly to students. Pay attention to its member discount days every Wednesday.
3. Peacebird’s national style series is suitable for important occasions, but please note that silk materials require professional care.
According to the latest data from Vipshop, the sales of these three brands during the 618 period accounted for 58% of the total sales of fast fashion categories. It is recommended that consumers make choices based on their own needs and the popular elements of the season.
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