How to run a good online store: hot topics and practical strategies across the Internet
With the rapid development of the e-commerce industry, how to run an online store well has become the focus of many entrepreneurs and merchants. Based on the hot topics and hot content on the Internet in the past 10 days, we have compiled the following structured data and practical suggestions to help you improve the effectiveness of your online store operations.
1. Recent hot topics in the e-commerce industry

| hot topics | Attention | Related platforms |
|---|---|---|
| New rules for live streaming | high | Douyin, Kuaishou |
| Private domain traffic operation | high | WeChat, Xiaohongshu |
| AI customer service application | in | Taobao, JD.com |
| Cross-border e-commerce tax refund | in | Amazon, AliExpress |
2. Core elements of online store operations
1.Product selection strategy
According to recent hot-searched product data, the following categories are relatively popular:
| Category | growth rate | Popular platforms |
|---|---|---|
| healthy food | 35% | Tmall, Pinduoduo |
| smart home | 28% | Jingdong |
| National fashion clothing | 22% | Douyin e-commerce |
2.Traffic acquisition
Recently effective traffic channels include:
3.customer service
Data shows that high-quality customer service can increase repurchase rates by 30%. Suggestions:
3. Key techniques to improve conversion rate
| Skills | Effect | Implementation recommendations |
|---|---|---|
| Details page optimization | Increase conversion by 15-20% | Highlight core selling points and increase video display |
| Limited time promotion | Increase order rate by 30% | Set an explicit countdown |
| User evaluation management | Increase trust by 40% | Pin high-quality reviews to the top of the page and respond to negative reviews in a timely manner. |
4. New trends in online store operations in 2023
1.Content e-commerce continues to heat up
Data shows that the conversion rate of selling goods through short videos and live broadcasts is 3-5 times higher than that of traditional graphics and text.
2.The value of private domain traffic is highlighted
The repurchase rate of WeChat communities and membership systems can reach over 60%.
3.AI tools are widely used
From intelligent customer service to data analysis, AI technology is changing the e-commerce operation model.
5. Solutions to common problems
| question | solution |
|---|---|
| Little traffic | Optimize keywords and increase social media promotion |
| low conversion | Optimize product details page and add trust elements |
| High return rate | Improve product descriptions and provide size guides |
Summary:Successful online store operations require keeping up with industry trends and optimizing all aspects using data. From product selection to promotion, from customer service to after-sales, every detail may affect the final performance. It is recommended to regularly analyze industry data, continuously optimize operational strategies, and stand out in the fiercely competitive e-commerce market.
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