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How to build a good online store

2026-01-03 14:56:26 Home

How to run a good online store: hot topics and practical strategies across the Internet

With the rapid development of the e-commerce industry, how to run an online store well has become the focus of many entrepreneurs and merchants. Based on the hot topics and hot content on the Internet in the past 10 days, we have compiled the following structured data and practical suggestions to help you improve the effectiveness of your online store operations.

1. Recent hot topics in the e-commerce industry

How to build a good online store

hot topicsAttentionRelated platforms
New rules for live streaminghighDouyin, Kuaishou
Private domain traffic operationhighWeChat, Xiaohongshu
AI customer service applicationinTaobao, JD.com
Cross-border e-commerce tax refundinAmazon, AliExpress

2. Core elements of online store operations

1.Product selection strategy

According to recent hot-searched product data, the following categories are relatively popular:

Categorygrowth ratePopular platforms
healthy food35%Tmall, Pinduoduo
smart home28%Jingdong
National fashion clothing22%Douyin e-commerce

2.Traffic acquisition

Recently effective traffic channels include:

  • Short video platform planting grass
  • Search Engine Optimization (SEO)
  • social marketing

3.customer service

Data shows that high-quality customer service can increase repurchase rates by 30%. Suggestions:

  • Response time is controlled within 3 minutes
  • Use intelligent customer service to handle common problems
  • Establish a complete after-sales system

3. Key techniques to improve conversion rate

SkillsEffectImplementation recommendations
Details page optimizationIncrease conversion by 15-20%Highlight core selling points and increase video display
Limited time promotionIncrease order rate by 30%Set an explicit countdown
User evaluation managementIncrease trust by 40%Pin high-quality reviews to the top of the page and respond to negative reviews in a timely manner.

4. New trends in online store operations in 2023

1.Content e-commerce continues to heat up

Data shows that the conversion rate of selling goods through short videos and live broadcasts is 3-5 times higher than that of traditional graphics and text.

2.The value of private domain traffic is highlighted

The repurchase rate of WeChat communities and membership systems can reach over 60%.

3.AI tools are widely used

From intelligent customer service to data analysis, AI technology is changing the e-commerce operation model.

5. Solutions to common problems

questionsolution
Little trafficOptimize keywords and increase social media promotion
low conversionOptimize product details page and add trust elements
High return rateImprove product descriptions and provide size guides

Summary:Successful online store operations require keeping up with industry trends and optimizing all aspects using data. From product selection to promotion, from customer service to after-sales, every detail may affect the final performance. It is recommended to regularly analyze industry data, continuously optimize operational strategies, and stand out in the fiercely competitive e-commerce market.

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