What color is better to buy a car?
When buying a car, color choice is not only about personal aesthetics, but also involves many factors such as value retention, safety, and daily maintenance. The following is a car buying color guide that combines popular topics and data analysis on the Internet in the past 10 days to help you make a more informed choice.
1. Analysis of popular car color trends (data in the past 10 days)

| color | Search popularity | amount of discussion | main focus |
|---|---|---|---|
| white | 38% | 125,000 | Value retention rate, dirt resistance |
| black | 25% | 87,000 | Business sense, visible scratches |
| gray/silver | 18% | 62,000 | A sense of technology and a moderate choice |
| blue | 10% | 39,000 | Rejuvenation and individual expression |
| red | 6% | 21,000 | Movement, gender preference |
| Other colors | 3% | 12,000 | Niche needs, customization |
2. Comparison of the core advantages and disadvantages of different colors
| color | Advantages | Disadvantages | Suitable for the crowd |
|---|---|---|---|
| white | • Highest value retention rate • Resists dirt and appears clean • Lowest accident rate | • Easy to yellow (non-metallic paint) • Lack of personality | Home User/Pragmatist |
| black | • Strong business aura • Look high-end (preferred for luxury cars) • Small color difference repair | • Most visible scratches • Heat absorption in summer • Higher accident rate | Business people/high-end models |
| gray/silver | • Best stain resistance • Technological futuristic sense • Moderate value preservation | • Low visual presence • Some models look cheap | Technology enthusiasts/low-key people |
| blue | • Rejuvenation label • Good special light effects • New energy vehicle logo color matching | • Difficult to touch up paint • Limited market acceptance | Young people/new energy car owners |
3. Data reference from professional institutions
According to the 2023 Automotive Industry Report:
| indicator | white | black | gray | Others |
|---|---|---|---|---|
| 3-year value retention rate | 68.9% | 65.2% | 66.7% | ≤60% |
| night accident rate | 12% | 29% | 18% | 22% |
| Cleaning frequency | 2 weeks/time | 1 week/time | 3 weeks/time | 1-2 weeks/time |
4. Special Scenario Selection Suggestions
1.New energy vehicles: It is recommended to choose light colors (white/silver/blue), which can reduce air conditioning energy consumption by about 5%;
2.Northern snowy areas: Avoid confusion between white vehicles and snowy environment;
3.business reception: Black>Dark Gray>Dark Blue, requires regular waxing and maintenance;
4.Personalized modification: It is recommended to choose the original niche color (such as Mazda Soul Red). If you change the color later, you need to file a record.
5. Final Decision Guide
•conservative choice: Pearl white (metallic paint) > Titanium sky gray > Starry sky black
•Temperature considerations: Light colors are preferred in the south, and dark colors can be considered in the north.
•Preservation sorting: White → Gray → Black → Blue → Red → Others
•safety factor:Light color>Fluorescent color>Dark color
It is recommended that consumers make a comprehensive judgment based on their own car usage scenarios, local climate conditions and vehicle levels. Although popular colors are safe, they do not need to follow the crowd too much. After all, cars are an important carrier for showing personality.
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