Why does JJ only have Landlords? ——Revealing the traffic password and user preferences of the game platform
In recent years, JJ Game Platform has long occupied the top position in the field of casual games with its core product "Dou Di Zhu". However, it also raises questions: Why is it difficult for other games on the platform to copy the success of Di Zhu? This article combines the hot topic data of the entire network in the past 10 days and analyzes it from three dimensions: user behavior, market trends and platform strategies.
1. Analysis of the correlation between hot topics on the entire network and JJ Landlords
| Ranking | hot topics | Relevance | Hot search index |
|---|---|---|---|
| 1 | Spring Festival Card Game Consumption Report | high | 120 million |
| 2 | Why are young people addicted to Landlords? | extremely high | 89 million |
| 3 | New rules for issuance of mobile game version numbers | middle | 65 million |
| 4 | Live streaming + chess and card games | Middle to high | 53 million |
2. Structural reasons for JJ Landlord’s success
1. User base dimension
| User properties | Proportion | behavioral characteristics |
|---|---|---|
| Office workers aged 25-40 | 62% | Fragmented time game |
| Users from third- and fourth-tier cities | 58% | Strong social needs |
| Average daily online time＞1 hour | 71% | High participation in the event |
2. Product operation strategy
•Competition system: Over 500 official events throughout the year, with a prize pool exceeding 30 million yuan
•social fission: The usage rate of team room opening function reaches 83%
•monetization design: The repurchase rate of props is 2.4 times that of other games
3. Key data that makes it difficult for other games to break through
| game type | MAU (10,000) | Retention rate (7 days) | Paid conversion rate |
|---|---|---|---|
| Landlords | 4200 | 34% | 8.7% |
| Mahjong | 680 | twenty one% | 5.2% |
| Texas holdem poker | 320 | 18% | 4.1% |
4. Excerpts from industry experts’ opinions
According to recent discussions at the Game Industry Summit:
•"Doudizhu has national-level IP attributes. Its rules are simple but its strategic depth far exceeds other chess and cards."(China Phonics and Mathematics Association)
•"JJ has built a moat through the event economy, and the live viewing volume of the 2023 Doudi Main Event exceeds the total number of traditional chess events"(iResearch)
5. Forecast of future development trends
1. The social + e-sports model will continue to be strengthened. It is expected that JJ will invest 50 million in 2024 to build a professional league.
2. Local characteristic games (such as Guangdong Mahjong) may become a new growth point
3. The AI sparring system has entered the testing phase, or may change the existing user interaction method
Conclusion: JJ Games does not "only" play Landlords, but strives to achieve the ultimate in a single category through in-depth operations. This "super single product" strategy has formed a unique competitive advantage in the current game market competition. How to balance the relationship between core products and diversified development will be a key issue facing the platform in the future.
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