How about Feihe Dairy?
In recent years, Feihe Dairy, as the leading brand in China's infant milk powder market, has attracted much attention from consumers. This article will combine the hot topics and hot content on the Internet in the past 10 days to provide you with a comprehensive analysis of Feihe Dairy's performance from multiple dimensions such as brand strength, product quality, market performance and user evaluation.
1. Brand strength and market performance
Founded in 1962, Feihe Dairy is one of the earliest infant milk powder brands in China. After years of development, Feihe has become the leading brand in the domestic milk powder market, especially occupying an important position in the high-end milk powder field. The following is the market performance data of Feihe Dairy in the past 10 days:
| indicator | data |
|---|---|
| Market share (2023) | 18.2% (No. 1 in domestic milk powder market) |
| Revenue growth rate (first half of 2023) | 12.5% |
| Online sales proportion | 35% |
| consumer awareness | 92.3% (first-tier cities) |
2. Product quality and scientific research investment
Feihe Dairy takes "more suitable for Chinese babies' physique" as its brand concept and focuses on product development and quality control. The following are the technical parameters of its core products:
| Product series | core technology | Main ingredients |
|---|---|---|
| star flying sail | OPO structured lipid + probiotics | Lactoferrin, DHA, ARA |
| Zhenzhi organic | Whole organic industry chain | Organic lactose, organic vegetable oil |
| Feihe Super Flying Sail | alpha-lactalbumin | Nucleotides, lutein |
Feihe Dairy invests more than 10% of its revenue in research and development every year and has established the first full industry chain model in China's infant milk powder industry, with full control from pasture to finished product.
3. User evaluation and word-of-mouth analysis
Based on social media and e-commerce platform data in the past 10 days, we collected consumers’ main comments on Feihe milk powder:
| Evaluation dimension | Proportion of positive reviews | Mainly negative feedback |
|---|---|---|
| Nutrient absorption | 87% | Individual users reported digestive issues |
| Taste | 82% | Some users think it's too sweet |
| price | 65% | High-end series are more expensive |
| After-sales service | 91% | Slow response in a few areas |
4. Industry hot spots and Feihe trends
Recently, hot topics in the milk powder industry have mainly focused on the following aspects, and Feihe Dairy has also taken corresponding actions:
1.Implementation of new national standards: In February 2023, the new national standard for infant formula milk powder was officially implemented. Feihe’s entire line of products has completed formula upgrades and became the first brand to pass the new national standard certification.
2.Organic milk powder growth: The organic milk powder market has an annual growth rate of 25%. Feihe Zhenzhi organic series has launched an upgraded version, increasing its market share to 18%.
3.Cross-border e-commerce: Feihe is accelerating its expansion into overseas markets and has recently launched products in Southeast Asian countries such as Singapore and Malaysia.
4.Scientific research cooperation: Feihe and the Chinese Nutrition Society jointly built the "Chinese Breast Milk Database", and the research results are used in new product development.
5. Summary and suggestions
Taken together, Feihe Dairy, as the leading brand of domestic milk powder, has outstanding advantages in product quality, scientific research strength and market performance. Its positioning as "more suitable for Chinese babies' physiques" has also been recognized by consumers. However, the higher price of high-end products is still a concern for some consumers.
Advice to consumers:
1. Choose the appropriate series according to your baby’s physique. For your first try, you can buy small packages first.
2. Pay attention to official channel promotions to get better prices
3. Use Feihe’s free parenting consultation service to get professional feeding advice
4. Pay attention to the product production date and new national standard logo
The future development of Feihe Dairy is worth looking forward to. Its continued increase in scientific research investment and international layout will further enhance its brand competitiveness.
check the details
check the details
en
