How about Holaha Furniture? Analysis of popular topics across the entire network and real feedback from consumers
In the past 10 days, hot topics in the home furnishing industry have mainly focused on the cost-effectiveness, environmental performance and after-sales service of customized furniture. As a well-known domestic brand, Holike frequently appears in consumer discussions. This article combines hot data across the network and user feedback to analyze the actual performance of Haolaiha Furniture from multiple dimensions.
1. Top 5 popular home topics on the entire network (next 10 days)
| Ranking | Topic keywords | Discussion volume | Related Brands |
|---|---|---|---|
| 1 | Customized furniture pit avoidance guide | 285,000+ | Horake, Sophia |
| 2 | ENF-grade environmental protection standards | 193,000+ | Horake, Oupai |
| 3 | Delay in whole-house customization construction period | 156,000+ | Holake, Shangpin Home Delivery |
| 4 | Intelligent storage system | 121,000+ | Horake, gold medal |
| 5 | 618 Home Furnishing Promotion Comparison | 98,000+ | Holake, Gu Family |
2. Holake core product evaluation data
| Product Line | Average rating (5-point scale) | Price range (yuan/㎡) | Delivery cycle |
|---|---|---|---|
| Original series (ENF grade) | 4.6 | 899-1699 | 35-45 days |
| Intelligent storage system | 4.3 | 1299-2599 | 45-60 days |
| Integrated cabinet | 4.2 | 1599-3599 | 30-40 days |
3. Consumers focus on dimension analysis
1.Environmental performance:The "original board" recommended by Holake uses MDI legacy-free adhesive. Recent test reports show that the formaldehyde emission is ≤0.025mg/m³, 6 times better than the national standard. However, some users reported that the new furniture still had an odor and it was recommended to ventilate for 1-2 weeks.
2.Design capability:Big data shows that its 3D cloud design platform has a satisfaction level of 87%, but about 15% of consumers mentioned that there is a dimensional deviation problem when the design plan is implemented, and they need to focus on the re-size link.
3.Service time limit:During the 618 promotion period, the average installation delay in East China reached 7.2 days, mainly concentrated in big cities. Horake official response will increase the installation team by 20% to meet peak season demand.
4. Comparison of key indicators of competitors
| brand | Environmental certification | Average price (yuan/㎡) | Design cycle | Complaint rate |
|---|---|---|---|---|
| Horake | ENF class | 1299 | 3-7 days | 2.3% |
| Sofia | F4 stars | 1499 | 5-10 days | 1.8% |
| Oupai | ENF class | 1599 | 7-15 days | 3.1% |
5. Purchase suggestions
1. Priority is given to ENF-grade boards and a recent inspection report is required;
2. The contract must clearly indicate the terms of extended compensation (the liquidated damages on the recommended date are ≥0.1%);
3. It is recommended to avoid orders during the peak decoration season from June to August;
4. Focus on hardware brands (Halaikeduo uses imported accessories such as DTC and Bailong).
Data shows that the satisfaction of Holake in second-tier cities (89%) is higher than that in first-tier cities (82%), and it is recommended that consumers in Beijing, Shanghai, Guangzhou and Shenzhen choose direct stores. The "0 yuan room meter" activity it launched recently exceeded 20,000 consultations on the Douyin platform in a single day, but it should be noted that some promotional packages have additional charges.
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