How about setting up a stall to sell toys? Hot topics and data analysis on the entire network in the past 10 days
Recently, the "stall economy" has once again become a hot topic, especially the toy category, which has attracted many entrepreneurs due to its low cost and high demand. This article combines the hot content of the entire network for the past 10 days (data as of October 2023) to analyze the feasibility of setting up stalls and selling toys from the perspectives of market trends, cost benefits, practical suggestions, etc.
1. Popular toy categories and trends
According to social media and e-commerce platform data, the following toy types have the highest recent discussion:
| Category | Popular keywords | Search volume (period average) | Suitable for scenes |
|---|---|---|---|
| Decompression toys | Pinch, Slime | 23,000+ | Night market, school surroundings |
| Glowing toys | Gloss rods, bubble guns | 18,000+ | Squares, parks |
| Blind box/surprise pack | Mini cartoon, dinosaur egg | 15,000+ | Commercial streets, communities |
| Traditional toys | Gyro, bamboo dragonflies | 9,000+ | Old town, nostalgic market |
2. Analysis of the cost and profit of stall setting up
Taking the night market in first-tier cities as an example, the daily operating data are as follows:
| project | Amount (yuan) | Remark |
|---|---|---|
| Stall fee | 50-200 | Floating by location |
| Purchase cost | 300-800 | It is recommended to choose a unit price of 5-10 yuan |
| Average daily sales | 500-1500 | Profit margin is about 60% |
| Monthly net profit | 6000-15000 | Weather factors need to be considered |
3. Practical advice and pit avoidance guide
1.Site selection strategy:The school’s school hours (15:00-18:00) and the night market (19:00-22:00) are prime time, and the flow of people needs to be checked in advance.
2.Product selection skills:After understanding the platform data, the number of views of Douyin’s “street stall toys” topic reached 320 million times, and luminous and interactive videos are easier to attract traffic.
3.Risk warning:
4. Successful cases and experience
Xiaohongshu user @ toy stall owner Share: Through the "9.9 yuan lucky bag" model, the daily turnover on weekends exceeded 2,000 yuan. The key point is:
Summarize:The threshold for selling toys in stalls is low and the cash flow is fast, but you need to accurately grasp the site selection, product selection and marketing strategies. Based on recent hot topics, it is recommended to pay attention to seasonal products such as horror-themed toys before Halloween (October 31), snowflake crystal balls before Christmas, and make better profits when layout in advance.
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